Overview
Melissa's Brazil HQ set the creative vision — bold color blocking, fashion-forward casting, magazine-grade production. The US team's charge was to execute that direction and scale it everywhere it needed to live without losing a beat.
From print editorial to mall-scale hanging signage, from short-form social cuts to co-branded retailer display — this campaign tested format fluency, brand stewardship, and the judgment to adapt a high-fashion concept across diverse US retail environments and audiences.
Social Content
Organic & Paid
Short-Form Video
Possession — Glitter Glass
Possession — Campaign Cut
Artist Collaboration
Melissa
× Hikaru Matsumura
Special Edition
An artist
collab, cut
for social.
Pacing, transitions, and motion effects edited to match the creative language of a premium capsule release.
Retail POP
Physical Touchpoints
Aventura Mall — Large Format Hang Sign
4×6 Discount Card — v1
4×6 Discount Card — v2
Digital Banners
Journeys Retailer
